Universities are currently paying their students $3,000 more per year for the cost of their shoes than they were a decade ago.
But that trend is spreading across the country.
The National Retail Federation (NRF), which represents retailers, says students across the US have been paying $2,500 more than they did 10 years ago.
That is the result of students switching from buying cheap shoes with no warranty or exchangeable value to buying pricey shoes with warranty and exchangeable values, said Rachel Baskin, a research analyst at the NRF.
“It is getting harder and harder to get good quality shoes on the shelf at all, which means students are paying more for shoes they can’t actually wear,” she said.
But the average price of shoes on sale in the US this year is still lower than it was 10 years back.
The NRF says the average US student spent $3.13 on shoes in 2016, a 10 per cent increase from the year before.
Student spending has increased over the last decade, partly because more schools have become online schools, but also because there has been a growing demand for good quality footwear.
Last year, students in some schools were paying more than $10,000 per year, according to the National Retail Association.
One of the biggest drivers of higher tuition costs is the rise in college costs.
In 2016, the average undergraduate student in the United States spent $28,000 on tuition and fees, according the College Board.
That was an 11 per cent rise from the previous year.
It is also increasing the costs of higher education, especially in California.
California state colleges are asking their students to pay more than what they paid 10 years earlier for the same degree, according a report from the Los Angeles Times.
And California universities are increasing tuition rates on top of rising tuition costs.
California State University of the Arts (CSU) and Cal State University-Fullerton are asking students to fork over $20,000 a year in tuition to cover higher fees for undergraduate and graduate degrees, according an article in the Los Gatos Bee.
Students in Arizona, Washington and Colorado are also paying more in tuition for their degrees.
Students in the San Francisco Bay Area, Los Angeles and San Diego are paying $6,000 to $10 for the equivalent of an associate’s degree, or $6.50 to $9.50 for a bachelor’s degree.
According to the CollegeBoard, the cost for a California student who earns a bachelor degree is $34,600, or an increase of 25 per cent since 2005.
With higher costs comes an increasing demand for students to save for their future.